There was a time when you could know if you had a hit at radio in about 6 weeks. By then you would have enough airplay to make an evaluation on what the project value might be going foreword. This is no longer the case and many projects can take 6 months to a year to break through. We are mindful of this and we offer long term promotion options that can be structured on a quarterly or biannual basis.
Or, suppose you have a song that is embraced by radio. LONG PLAY is an option that allows you to keep the awareness going on your artist after the play has subsided and assists in the set up of the next single without missing a beat. Keeping the momentum is essential in this situation.